Whether you run a retail business, manage a major corporation or have recently started a local café, it is vital that you give proper attention to your branding. One cost-effective and creative way to boost your branding is through custom-printed plastic bags. Not only do these personalised items serve as a functional tool for carrying products, but they also serve as a walking advertisement for your business.

Why Print on Plastic Bags?

Printing on plastic bags offers the advantage of customising the design to your taste, with the added practicality of carrying products. It’s an effective means of advertising, both direct and indirect, that increases brand recall. It allows companies to carefully design and include their unique logo, contact information, and a call to action. This is a strategy used by many businesses around the globe, as the cost of producing custom plastic bags with print is significantly lower compared to the exposure and brand engagement it creates.

Additionally, printing on plastic bags has evolved over the years with advanced technology and innovative printing methods. Consequently, companies can now print intricate designs and vivid colours, with the final result being as visually appealing as it is sturdy. The opportunity to generate increased visibility, consumer engagement and overall profitability makes the proposition of printing on plastic bags an attractive one for businesses of all sizes.

Print Process

Different printing methods are available, each best suited to the type of design and number of colours involved. Here are a few,

  • Flexographic Printing: It offers flexibility and affordability. Best suited for simple, one or two-colour designs.
  • Gravure Printing: This method allows the creation of high-quality, detailed imagery on plastic. It has a high initial cost but becomes cost-effective for large runs.
  • Digital Printing: Best suited for intricate designs with multiple colours. Although more expensive, it provides unlimited colour options and a high-quality finish.

Choosing the Right Plastic Manufacturer

Choosing a manufacturer isn’t just about price and quality. Responsibility and environmental consciousness are an essential part of the equation. In this context, the plastic manufacturer Australia has set great examples. Known for their high-quality manufacturing, they also focus largely on using recycled materials and promoting a cleaner environment.

When choosing a manufacturer, ensure that the materials used are of high quality and that the printing process is up to international standards. Also, take into account the manufacturer’s location, as this can significantly impact shipping and delivery times.

Environmental Impact

Today, many businesses are striving to be more environmentally friendly – and the same applies to the creation of plastic bags. Considering the usage of biodegradable or reusable plastic bags should play into your strategy as this can help improve your company’s green credentials.

Conclusion

Printing on plastic bags is a highly impactful method for promoting your brand and its image. Choosing a responsible and quality-tested plastic manufacturer Australia might be the nudge that takes your branding strategy to unprecedented heights. Incorporate your creative designs and logos, choose the suitable printing method, and transform a utility item into a sophisticated branding tool that speaks volumes for your image and contributes to your marketing strategy.